How to Become a Visual Merchandiser: No Chintz’s Lisa Llavero Reveals How She Creates Amazing Displays with Fabrics, Cushions, Curtains & Soft Furnishings
Imagine a career styling children’s bedroom displays, Christmas scenes, lounge room settings and more. Visual Merchandiser Lisa Llavero styles all these plus some for the No Chintz store windows, in-store displays, interior decorating photo shoots and expo stands. Here, Lisa explains the creativity, strategy and interiors knowledge required to get the gig…
It’s a dream job, being able to create amazing rooms as window displays that not only have creative impact and flair, but stop passers-by on streets and invite them in to look, try and buy the gorgeous fabrics, homewares, lightshades and other eye candy on display. But creating display rooms in small spaces that have visual impact and showcase fabrics and products is a tricky gig that requires the perfect balance of creativity, strategy, interior design knowledge and X-factor. No Chintz’s Visual Merchandiser, Lisa Llavero has all that, and a few other hidden talents. Here’s her tips…
Who: No Chintz Visual Merchandiser, Lisa Llavero.
Qualifications: Adv. Dip. Interior Design.
How long have you been with No Chintz?
“I started my career with No Chintz at the end of 2000. I’ve been with the company for a long time and clearly I love it!”
What does a Visual Merchandiser do?
“I create the visual displays within the three No Chintz stores – Balmain, Woollahra and Willoughby. I design and implement the schemes that go into both our window displays and in-store displays, as well as co-creating the looks at our expo stands and for interior decorating photo shoots, which appear in magazines. I also help design new craft and DIY kits, from creating quilts to lampshades, and run several of our Sewing and Craft Workshops, including how to make different cushions, Christmas wreaths, lampshades and more.”
What are your favourite fabrics?
Inspired by the florals, Lisa used the Flannel Flower to upholster these chairs and create an Australiana feel. She added three tiers of No Chintz fringing, $12.50 per meter, to tie in with the yellow in the floral fabric and add to interest to the tablecloth. Flannel Floral fabric is a part of the new Australiana Native Collection available in-store at No Chintz.
What embellishments do you love working with?
“I’m loving deep cut-fringes. They look great at the base of a blind or around the edge of a tablecloth and have an amazing effect when layered. I also love the detail that a bit of hand stitching gives to a curtain or cushion.”
What creatively inspires you?
“My inspiration for the displays usually comes from the new fabrics and products that come into the shops! I’ll often see a fabulous fabric and use it as the starting point and create the rest of the display around that piece. I’m also inspired by the seasons – summer, autumn, winter and spring. I like to use colours associated with a season as the inspiration for a display.”
What do you love most about the job?
“You can be more adventurous with window displays over time – they’re meant to capture the attention of the passer-by, so you can go for it! Also, that I’m able to have a bit of fun and work with beautiful textiles and soft furnishings.”
Tips for people wanting to become a Visual Merchandiser?
“Play with objects around your home. Group items together that complement one another and change things around whenever you feel the creative itch. Magazines are a great source of inspiration. Product shoots are always assembled by clever stylists and you can get learn a lot by looking at how they put things together.”
THE WINDOW DISPLAY: Willoughby, No Chintz
The theme: “I created a bed setting featuring our new Galapagos print fabric,” explains Lisa. “I wanted to create a sophisticated boys room in a more unique colour palette, something different from the predictable red, white and blue. I’ve used the earthy tones from the hero fabric, Galapagos, which depicts a vintage map, and I coordinated them back with No Chintz Ikats, stripes and houndstooth curtain panel featured alongside the Galapagos print. This gives it a more vintage feel.”
Is it a bedroom? Is it a window display? Yes! Lisa creates a teenage bedroom window display to showcase the latest fabric collections and old faves with a sea-nautical-travel theme. Earning its high sea stripes is the bedhead, featuring French Ticking in Storm, $52 per meter. Channel your inner adventurer with curtains in Galapagos, $160 + GST per meter, a beautifully illustrated design featuring a vintage map of Darwin’s archipelago, islands, wildlife and marine life. Get some shuteye with a lampshade in Flowers on Water in Madder, $77 per meter, and check out the quilt cover treasure featuring Mosaic in Multi, $82 per meter. A’hoy!
Get the look with these fabrics…
THE WINDOW DISPLAY: Woollahra, No Chintz
The theme: “The focus is the Melograno fabric in taupe. It is a printed linen available on the roll, $143 per meter, which I used as a Swag Roman blind. I’ve taken the orange, pink and yellow tones in this floral to add a pop of colour to the otherwise neutral, Brooklyn sofa, $2300. Using a floral with a neutral base cloth in taupe is a great way to introduce colour to a neutral scheme. It provides a good jumping of point. The linen background relates to the sofa and the coloured print gives a reference point for the coloured cushions.”
Get the look with these fabrics…
Love, Miss Stitched x